top of page
IMG_6838.JPG

What is Design?

it depends on who you ask..

to me, design is the unseen. When you eat an amazing slice of cake, you most likely don't think about the eggs or flour that went into the mix. When you hear a masterful song, you might pay attention to the lyrics, or even hear the guitar cords, but you're probably not thinking about how the artist's fingers move across the struts or the lyrics written, scribbled out, and rewritten in their notebook. Why? Because the outcome of these things is so much greater than the individual ingredients. 

​

​It's the baker's job to perfect the ratio of flour to sugar, the musician's job to find the right key or the perfect lyric, and it is the designer's job to find the seamless integration of imagination into reality. Too often, we see rushed product or haphazard creations thrusted out with no thought given to what or why. Settling for a mediocre fix rather than the best outcome, herein lies the issue. Now, there are a great many reasons why things may not work, or may not be liked. Not everyone likes cake, and not everyone enjoys rock music.

Yet, this shouldn't be an excuse, if we are going to request payment from another either of money - needed to feed their family - or of time - a resource which more cannot be made - then it is our job to make well sure we do exhaust every option or idea to make it the best possible outcome.

The care and attention put into a baker's pastry, despite the pastry's relative insignificance in the grand scheme of things, might seem ridiculous but to the baker who has spent their life perfecting their craft, it is everything. This is tenfold when it comes to designing, creating, and materializing anything on a scale larger than a pastry.

​

Though they ask almost the same thing, there is a massive difference between asking the baker "What is your recipe?" and "Did you use baking powder in this?" So too is the difference in "What was the method here?" as opposed to "What were they thinking?"

​

Design in such a way it is unseen and subconscious until the time comes when the person has enjoyed the creation so much that they "simply must have the recipe."

bottom of page